“The Future of Media, Explained” from Press Gazette shows its biggest search strength in marketing-adjacent thought leadership terms, topping rankings for phrases such as “future of innovation,” “press industry news,” and “press and media relations.” Its clearest missed opportunity is expanding visibility into podcast-specific discovery searches, including “journalism podcasts,” “marketing podcast,” and related “news about podcasts” intent.
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Keywords the show is winning
Search terms this show already ranks for today.
- future of innovation#1Spotify
- press industry news#1Spotify
- press and media relations#1Spotify
- global audience targeting#1Spotify
- ad free magazine membership#1Apple
- cookie-less targeting#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- journalism podcastsnot ranking
- marketing podcastnot ranking
- marketing podcast interviewsnot ranking
- marketing podcast guidenot ranking
- marketing podcast episodesnot ranking
- news about podcastsnot ranking
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