“The Fold” shows its biggest search strength in high-intent, issue-driven queries, with top visibility for terms like “nz current affairs,” “radio audience engagement,” and “advertising faults,” indicating strong alignment with what listeners actively seek in search. Its clearest missed opportunity is expanding into broader discovery-style phrases around “new media talk” and “media commentary podcast,” including “news and culture podcasts” and “media and culture commentary,” which are not yet appearing in its keyword footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- nz current affairs#1Apple
- radio audience engagement#1Apple
- advertising faults#1Apple
- inevitable intrigue#1Apple
- winning scam#2Apple
- famous media personalities#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- new media talknot ranking
- news and culture podcastsnot ranking
- media and culture commentarynot ranking
- media discussion shownot ranking
- culture, music, interviews, topical, commentary, societynot ranking
- media commentary podcastnot ranking
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