The Fishbowl’s biggest search strength is its ability to rank for stigma-focused queries such as “fighting stigma,” “raising lgbtq youth,” and adjacent themes like “positive and negative critique,” which signals strong topical relevance in its current positioning. The clearest missed opportunity is expanding coverage to stigma-reduction phrasing—especially queries centered on “mental health allies” and multiple “breaking/overcoming/reducing/challenging” stigma variations—to better capture intent that matches its existing themes but uses different language.
Keywords the show is winning
Search terms this show already ranks for today.
- positive and negative critique#11Apple
- fighting stigma#14Spotify
- coding job burnout#17Apple
- meaningful dating#23Apple
- mood influences#25Apple
- raising lgbtq youth#38Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- mental health alliesnot ranking
- breaking mental health stigmanot ranking
- overcoming mental health stigmanot ranking
- reducing mental health stigmanot ranking
- challenging mental health stigmanot ranking
- overcoming stigma mental healthnot ranking
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