The Experience Perspective: An Ipsos Podcast’s biggest search strength is its strong positioning for branded and topic-adjacent queries such as “experienced perspective,” “brinkmann perspective(s),” and “mask wearing difficulties,” which is helping it hold visibility in marketing-related discovery. Its clearest missed opportunity is expanding beyond those niche phrases into broader intent keywords like “business insights podcast,” “marketing expert podcasts,” and “enterprise marketing podcasts,” which would better align the show with high-level discovery searches in its category.
Keywords the show is winning
Search terms this show already ranks for today.
- experienced perspective#1Apple
- community insights yvette#1Apple
- brinkmann perspectives#2Apple
- brinkmann perspective#2Apple
- mask wearing difficulties#3Apple
- equity measurement#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- creative business podcastnot ranking
- customer engagement podcastsnot ranking
- marketing expert podcastsnot ranking
- business insights podcastnot ranking
- podcast business insightsnot ranking
- enterprise marketing podcastsnot ranking
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