The Efficient Spend Podcast’s biggest search strength is clearly its visibility for “marketing spend,” reinforced by consistent performance across closely related queries like “efficient marketing” and “marketing efficiency.” Its clearest missed opportunity is expanding into startup-focused discovery terms—especially “digital marketing for startups,” “marketing for startups,” and related “digital marketing startups” / “social media marketing startups” keywords where it currently has no presence.
Keywords the show is winning
Search terms this show already ranks for today.
- marketing spend#3Apple
- efficient marketing#3Apple
- scoring for streaming#3Apple
- marketing spend management#3Spotify
- media mix modeling#4Apple
- marketing efficiency#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- digital marketing for startupsnot ranking
- digital advertising for entrepreneursnot ranking
- digital marketing startupsnot ranking
- social media marketing startupsnot ranking
- marketing for startupsnot ranking
- digital marketing for entrepreneursnot ranking
This is a fraction of what PodSEO sees.
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