The Edge of Work’s biggest search strength is its ability to surface for branded, edge-oriented phrases like “edge of culture” and adjacent leadership-and-efficiency concepts, where it already shows strong Spotify visibility and consistent Apple presence. Its clearest missed opportunity is breaking into high-intent “leadership podcast” discovery queries—including “top leadership podcasts,” “leadership podcast,” and related “podcast interviews” and “thought leadership podcast” terms.
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Keywords the show is winning
Search terms this show already ranks for today.
- edge of culture#2Spotify
- endless efficiency#2Apple
- leadership edge#3Spotify
- edge tech insights#3Spotify
- holistic career development#3Apple
- becca personal insights#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- top leadership podcastsnot ranking
- leadership podcastnot ranking
- leadership podcastsnot ranking
- leadership podcast interviewsnot ranking
- leadership interviews podcastnot ranking
- thought leadership podcastnot ranking
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