The Durham Podcast’s biggest search strength is its cross-platform visibility around practical, lifestyle-leaning topics like “festive cooking,” “jewelry upcycle,” and “footprint craft ideas for children,” showing clear authority signals on both Apple and Spotify. The clearest missed opportunity is expanding into higher-intent discoverability terms such as “local business podcast” and “community podcast,” which currently show no ranking presence despite aligning with broader community discovery searches.
Keywords the show is winning
Search terms this show already ranks for today.
- festive cooking#4Apple
- sunderland vintage items#5Apple
- footprint craft ideas for children#8Apple
- audience at concert#11Apple
- jewelry upcycle#13Apple
- selfconfidence freelance#14Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- local business podcastnot ranking
- community podcastnot ranking
- carolina business podcastnot ranking
- local news podcastnot ranking
- professional podcastnot ranking
- community sports podcastnot ranking
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