The Dunaway or the Highway’s biggest search strength is its ability to show up for broad entertainment intent terms like “most talked about shows,” “bravo show hot takes,” and “celebrity gossip shows.” Its clearest missed opportunity is ranking for sister- and road-trip-adjacent discovery queries—especially “driving podcast,” “sisters podcast,” and “road trip podcast”—which would better align the show with audience searches beyond general pop culture.
Keywords the show is winning
Search terms this show already ranks for today.
- most talked about shows#22Spotify
- bravo show hot takes#41Spotify
- celebrity gossip shows#54Spotify
- celebrity sisters#73Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- driving podcastnot ranking
- sisters podcastnot ranking
- road trip podcastnot ranking
- pop culture podcastnot ranking
- sister podcastnot ranking
- dumb blonde podcastnot ranking
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