The Dragons Den’s biggest search strength is its strong visibility for leadership and coaching-adjacent intent terms, particularly “rookie leadership,” where it shows up on both Apple and Spotify alongside complementary phrasing like “fatherly presence.” The clearest missed opportunity is expanding into core rugby discovery keywords—especially “rugby podcast,” “weekly sports podcast,” and “rugby players interviews”—which would better align the show with broader rugby audience search behavior.
4.1*60 ratings
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Keywords the show is winning
Search terms this show already ranks for today.
- rookie leadership#45Apple
- fatherly presence#46Apple
- distraction blockers#67Apple
- rugby coaching#91Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- rugby podcastnot ranking
- rugby podcast discussionnot ranking
- weekly sports news podcastnot ranking
- weekly sports podcastnot ranking
- rugby talknot ranking
- rugby players interviewsnot ranking
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