“The Dirt” Trailrunning Podcast shows its biggest search strength in core training and trail-running intent terms, particularly “trail run” and “couch to 5k training,” where it holds clear visibility across both Apple and Spotify. Its clearest missed opportunity is expanding into community- and discussion-led discovery keywords—especially “trail running discussions,” “running community culture,” and “racing podcasts”—that can capture listeners looking for conversation, culture, and event/race content rather than just plans and training guides.
Keywords the show is winning
Search terms this show already ranks for today.
- trail run#1Apple
- couch to 5k training#1Apple
- 5k training plan#3Apple
- trail running#4Apple
- dirt track events#6Apple
- western states 100#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- trail running discussionsnot ranking
- mountain runningnot ranking
- running communitynot ranking
- running race reviewsnot ranking
- running community culturenot ranking
- racing podcastsnot ranking
This is a fraction of what PodSEO sees.
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