The Digital Diaries’ biggest search strength is its strong visibility for intent-driven product and behavior topics, led by “building smarter products,” positioning the show as a go-to discovery choice on both Apple and Spotify search. Its clearest missed opportunity is expanding into broader, high-volume category intent terms—especially “digital marketing podcast” and related marketing and HR discovery queries—to widen top-of-funnel reach.
5.0*2 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- building smarter products#1Apple
- creator digital identity#3Spotify
- behaviour influences#3Spotify
- pet influences#4Spotify
- people driven digital#5Spotify
- digital hosts#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech innovation podcastsnot ranking
- creative industry podcastnot ranking
- digital marketing podcastsnot ranking
- digital marketing podcastnot ranking
- digital hr podcastsnot ranking
- digital income podcastsnot ranking
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