The Detour Podcast’s biggest search strength is its ability to surface for trauma-focused cycling-adjacent queries like “men trauma support groups,” paired with solid discoverability on standout intent searches such as “journalist contact list.” The clearest missed opportunity is expanding into broader pro-cycling and interview-driven terms—including “cycling podcast,” “cycling culture podcast,” and “pro cycling interviews”—to better match higher-volume discovery language it currently doesn’t rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- men trauma support groups#4Apple
- journalist contact list#6Spotify
- damon jones#9Apple
- passionate rider#11Apple
- passionate cycling#13Apple
- victor hill trial outcomes#13Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- pro cycling interviewsnot ranking
- cycling podcastnot ranking
- cycling culture podcastnot ranking
- pro cycling insightsnot ranking
- tour pro interviewsnot ranking
- cycling interviews wednesdaynot ranking
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