The Decanted Portfolio’s biggest search strength is its ability to rank for niche, wine-adjacent terms like “atmospheric conditions,” along with strong visibility for “friends tasting” on Spotify. Its clearest missed opportunity is breaking into investor-focused and founder/startup search intent—specifically keywords such as “investing podcast,” “investor podcast,” and “startup podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- atmospheric conditions#5Spotify
- swiss wines#6Apple
- friends tasting#9Spotify
- geopolitical issues#14Apple
- investment portfolios#28Apple
- vintage wines#31Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- investing podcastnot ranking
- investors podcastnot ranking
- investor podcastnot ranking
- podcast for startupsnot ranking
- startup podcastnot ranking
- value investing podcastnot ranking
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