The Crux of the Story’s biggest search strength is its standout visibility for topics around disinformation awareness and public relations–leaning queries, where it holds top positioning on Apple and strong placement on Spotify. Its clearest missed opportunity is expanding beyond PR-focused discovery into broader “business communication” and marketing/thought-leadership intent keywords, including business communication podcasts, marketing podcast guests/hosts, and thought leadership podcast.
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Keywords the show is winning
Search terms this show already ranks for today.
- disinformation awareness#1Apple
- canadian public relations#1Apple
- bankruptcy narrative#4Apple
- field to office communication#6Spotify
- ai ethical standards#8Apple
- public relations canada#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business communication podcastsnot ranking
- marketing podcast guestsnot ranking
- marketing podcast hostsnot ranking
- business podcast hostnot ranking
- thought leadership podcastnot ranking
- creative business podcastnot ranking
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