The Craft of Custom’s biggest search strength is its strong visibility across design-intent terms, especially for “scandinavian inspiration” and “custom design,” where it consistently ranks on both Apple and Spotify. Its clearest missed opportunity is expanding beyond craft and project keywords into broader audience categories—such as “interior design podcast,” “construction business podcast,” and “podcast for creatives”—to capture higher-volume discovery searches.
5.0*3 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- scandinavian inspiration#1Apple
- custom designer#3Apple
- custom design#5Apple
- design craft#8Apple
- kitchen countertops#9Apple
- home building process#21Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- interior design podcastnot ranking
- construction business podcastnot ranking
- smart home podcastnot ranking
- podcast for creativesnot ranking
- community building podcastnot ranking
- construction leadership podcastnot ranking
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