The Change Show with Simon Phillips’ biggest search strength is its momentum around practical leadership and communication queries, particularly “how to be assertive,” alongside adjacent leadership-focused intents like presentation skills. Its clearest missed opportunity is expanding visibility into broader, explicitly “leadership podcast” and “self-development/podcast advice” keyword categories (e.g., leadership podcast advice, leadership podcast coaching, expert podcast advice, leadership podcast topics, self-development podcast, and podcast leadership insights).
Keywords the show is winning
Search terms this show already ranks for today.
- female transition#8Apple
- how to be assertive#11Apple
- corporate sound strategy#28Apple
- principled success guides#41Apple
- leader presentation skills#54Apple
- miss liz motivational insights#54Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcast advicenot ranking
- leadership podcast coachingnot ranking
- expert podcast advicenot ranking
- leadership podcast topicsnot ranking
- self-development podcastnot ranking
- podcast leadership insightsnot ranking
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