The Cents of Things shows its biggest search strength in the “store competition” theme, where it is already visible on both Apple and Spotify, suggesting strong audience alignment with that topic. Its clearest missed opportunity is breaking into broader “business/market news” and “investing/financial markets” keyword clusters (including business news, capital markets, and podcast market news), which currently remain unclaimed across major query intent areas.
Keywords the show is winning
Search terms this show already ranks for today.
- store competition#8Apple
- employment reports#92Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business news podcastnot ranking
- capital markets podcastnot ranking
- investing podcastnot ranking
- financial markets podcastnot ranking
- podcast business newsnot ranking
- podcast market newsnot ranking
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