The Caring Economy with Toby Usnik’s biggest search strength is its ability to capture “values”-focused and “British economy insights” discovery intent, with particularly strong visibility on Spotify. Its clearest missed opportunity is reaching broader career-and-purpose audiences by ranking for intent keywords like “creative business podcast,” “finding career purpose,” and “profits with purpose.”
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Keywords the show is winning
Search terms this show already ranks for today.
- british economy insights#1Apple
- values aligned organization#2Spotify
- advancing diversity in tech#2Apple
- spouse lawyer#2Apple
- brand stewardship#2Spotify
- values driven organization#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- creative business podcastnot ranking
- finding career purposenot ranking
- career and purposenot ranking
- career that mattersnot ranking
- profits with purposenot ranking
- conscious business movementnot ranking
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