The Capital of Craft’s biggest search strength is its dominance around craft creator–style queries, especially for “crafts by sarah” where it leads on both Apple and Spotify and maintains strong visibility across related “crafting with” and “sustainable craft business” terms. Its clearest missed opportunity is breaking into community- and workshop-focused discovery by targeting keywords like “crafts community” and “crafts and workshops,” as well as interview-led and broader marketing intents such as “craftspeople interviews” and “craft maker marketing.”
Keywords the show is winning
Search terms this show already ranks for today.
- crafts by sarah#1Spotify
- sarah james timeless hits#3Apple
- small craft shop marketing#4Apple
- crafting with sarah#4Apple
- sarah james comfort singing#4Apple
- sustainable craft business#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- crafts communitynot ranking
- passion for craftnot ranking
- creative crafts shopnot ranking
- crafts and workshopsnot ranking
- craftspeople interviewsnot ranking
- craft maker marketingnot ranking
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