The Bye Round With James Graham’s biggest search strength is its strong keyword visibility around niche rugby topics—most notably ranking at the top for terms like “dance sharks,” “football concussion stories,” and “cheese reveal,” alongside leading positions for “nrl games” and “nrl news podcast.” Its clearest missed opportunity is broader, high-intent category coverage: it does not yet rank for umbrella phrases such as “rugby podcast,” “rugby talk,” “rugby insights,” “global rugby insights,” or “rugby legends,” which would likely capture more general discoverability.
Keywords the show is winning
Search terms this show already ranks for today.
- dance sharks#1Apple
- football concussion stories#1Apple
- nrl games#1Spotify
- cheese reveal#1Apple
- nrl news podcast#2Spotify
- currents in rugby#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- rugby talknot ranking
- global rugby insightsnot ranking
- rugby insightsnot ranking
- rugby global perspectivenot ranking
- rugby podcastnot ranking
- rugby legendsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free