The Business Of Marketing’s biggest search strength is its ability to capture niche, intent-heavy queries around marketing execution and career-focused topics, as shown by rankings for terms like construction tools review, recruiting guests, and digital branding tactics across major platforms. Its clearest missed opportunity is expanding into broader, entrepreneur- and business-oriented discovery keywords—such as entrepreneur podcast marketing, business podcast marketing, and digital marketing podcast—to better align with how general audiences search for marketing podcasts.
Keywords the show is winning
Search terms this show already ranks for today.
- construction tools review#2Apple
- cmo success#6Apple
- job function#6Apple
- job functions#6Apple
- recruiting guests#7Apple
- digital branding tactics#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- entrepreneur podcast marketingnot ranking
- business podcast marketingnot ranking
- marketing podcast for entrepreneursnot ranking
- digital marketing podcastnot ranking
- podcast marketing for businessnot ranking
- online marketing podcastnot ranking
This is a fraction of what PodSEO sees.
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