The Business of Influence shows its biggest search strength in broad, trend-focused discovery keywords, particularly where it already ranks for “media trends analysis” and related “digital/social/tech trends analysis” queries. Its clearest missed opportunity is audience-intent keyword coverage around “influencer marketing podcast” and “influencer podcasts,” including niche variants like women-focused and health-focused influencer podcast terms.
Keywords the show is winning
Search terms this show already ranks for today.
- media trends analysis#2Apple
- styling influence#2Apple
- style influencers#4Apple
- tech trends analysis#5Apple
- digital trends analysis#5Apple
- social trends analysis#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- influencer marketing podcastnot ranking
- podcasts about influencersnot ranking
- influencer podcastsnot ranking
- women influencer podcastsnot ranking
- female influencer podcastnot ranking
- health influencer podcastsnot ranking
This is a fraction of what PodSEO sees.
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