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Podcast SEO Report

The Business of Creators

Ian ShepherdBusinessNews > Business NewsBusiness > Marketing74 episodes · latest Oct 21, 2025

The Business of Creators’ biggest search strength is its creator-focused keyword footprint—especially for “supporting creators”—where it already shows strong visibility on Spotify and solid placement on Apple. Its clearest missed opportunity is expanding into broader, intent-driven discovery terms like “podcast marketing for creators” and “content creators podcast,” which are currently not ranking on either platform.

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Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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