The Building Podcast with Mark Wakeford’s biggest search strength is its dominance for niche intent keywords like “list building podcast guests” and “separation guidance,” positioning it as a high-confidence discovery destination within targeted building and business contexts. Its clearest missed opportunity is expanding into broader leadership and interview-style discovery terms—such as “construction industry leaders,” “construction business podcast,” and “building industry interviews”—to broaden reach beyond specialist queries.
Keywords the show is winning
Search terms this show already ranks for today.
- list building podcast guests#1Spotify
- separation guidance#1Apple
- eco building materials#3Spotify
- uk construction standards#3Apple
- rail eco renovation#3Spotify
- subcontractor conflicts#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- construction business leadersnot ranking
- construction business podcastnot ranking
- construction industry leadersnot ranking
- construction industry leadershipnot ranking
- building leader interviewsnot ranking
- building industry interviewsnot ranking
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