The Blueprint by Uptick shows its biggest search strength in “skill shortages,” with solid visibility on both Apple and Spotify, plus additional traction around “security insiders.” Its clearest missed opportunity is expanding into broader, higher-intent category terms—especially “cybersecurity podcast,” “cybersecurity podcast hosts,” “tech security podcast,” and “business tech podcast”—to capture listeners searching for the format and subject directly.
Keywords the show is winning
Search terms this show already ranks for today.
- skill shortages#11Spotify
- security insiders#90Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech security podcastnot ranking
- business tech podcastnot ranking
- cybersecurity podcast hostsnot ranking
- company podcastnot ranking
- construction leadership podcastnot ranking
- cybersecurity podcastnot ranking
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