The Big Story’s biggest search strength is its strong visibility for “diverse audience targeting,” alongside adjacent ad and marketing-technology terms like “ad exchange” and “ad auction dynamics,” where it holds top positions on Apple. The clearest missed opportunity is expanding into broader discovery-driven phrases such as “digital marketing podcasts/podcast” and “marketing podcast,” plus staying current on intent keywords like “marketing technology news” and “podcast advertising news.”
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Keywords the show is winning
Search terms this show already ranks for today.
- diverse audience targeting#1Apple
- ad exchange#2Apple
- retail media stories#2Apple
- ad auction dynamics#2Apple
- ai optimization solutions#3Apple
- ad agency jobs#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- digital marketing podcastsnot ranking
- digital marketing podcastnot ranking
- marketing technology newsnot ranking
- podcast advertising newsnot ranking
- advertising technot ranking
- marketing podcastnot ranking
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