The Aussie Football Passport’s biggest search strength is its strong crossover football match and personality capture, particularly around “australia vs türkiye”/“australia vs turkey” and “tony popovic,” where it shows clear Apple visibility and additional traction on Spotify. Its clearest missed opportunity is broader discovery for category-level and audience-intent queries—especially “womens football podcast,” “sports podcast australia,” and “australian women podcast”—which remain unclaimed and limit top-of-funnel growth.
Keywords the show is winning
Search terms this show already ranks for today.
- australia vs türkiye#3Apple
- australia vs türkiye time#3Apple
- tony popovic#6Apple
- transfer tales#9Apple
- aussie women#11Spotify
- australia vs turkey#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sports podcast australianot ranking
- womens football podcastnot ranking
- australian podcastnot ranking
- soccer podcastnot ranking
- soccer podcastsnot ranking
- australian women podcastnot ranking
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