The Athletic Dept.’s biggest search strength is its ability to surface for “athletic news,” showing strong visibility across major platforms where it already competes for related sports discovery terms. The clearest missed opportunity is expanding into intent-driven category searches—especially “sports analysis podcast” and “weekly/daily sports news podcast” queries—where it is not currently ranking despite having adjacent topical coverage.
5.0*1 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- athletic news#2Apple
- mlb standout performances#3Spotify
- athletic debate#5Spotify
- scream 7 psychopath#6Apple
- nhl signings#7Apple
- nhl updates#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sports analysis podcastnot ranking
- weekly sports news podcastnot ranking
- sports analysis podcastsnot ranking
- weekly sports podcastnot ranking
- daily sports podcastnot ranking
- fun sports podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free