The AppSec Insiders’ biggest search strength is its ability to rank for role-and-practice intent queries around security in modern development and operations, including “devsecops roles” and adjacent topics like risk and cloud apps. Its clearest missed opportunity is broader brand-driven discoverability, as it does not yet capture general intent for “infosec/tech security/cybersecurity podcast” phrasing and “best cybersecurity podcast” style searches.
Keywords the show is winning
Search terms this show already ranks for today.
- iot security interface#14Apple
- company apps#20Spotify
- cicd engineer roles#32Apple
- devsecops roles#33Apple
- risk analysis tools#34Apple
- cloud apps#35Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- infosec podcastnot ranking
- tech security podcastnot ranking
- cybersecurity podcastnot ranking
- best cybersecurity podcastnot ranking
- cybersecurity podcasts for professionalsnot ranking
- cybersecurity podcast hostsnot ranking
This is a fraction of what PodSEO sees.
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