The Appraisal Update: The Official Podcast of Appraiser eLearning
The Appraisal Update’s biggest search strength is its ability to own broad appraisal-intent queries—especially “appraisal professionals” and “appraisal best practices” where it holds a top Spotify position while also appearing in multiple Apple results. Its clearest missed opportunity is effectively extending that Bryan-focused brand search footprint by targeting “bryan interviews” (and related “bryan insights/talks/lectures/conversations/commentaries”), which currently shows no ranking visibility.
Keywords the show is winning
Search terms this show already ranks for today.
- interpretation application#1Spotify
- appraisal professionals#1Spotify
- appraisal practices#1Spotify
- history appraisers#1Spotify
- bryan reynolds#1Spotify
- appraisal best practices#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- bryan insightsnot ranking
- bryan interviewsnot ranking
- bryan talksnot ranking
- bryan lecturesnot ranking
- bryan conversationsnot ranking
- bryan commentariesnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free