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Podcast SEO Report

That's The Way The Cookie Crumbles

Cookie Podcast NetworkSports195 episodes · latest Jan 30, 2026

That’s The Way The Cookie Crumbles’ biggest search strength is its ability to capture high-intent, player- and match-specific queries, with reliable visibility across multiple soccer-related terms on both Apple and Spotify. Its clearest missed opportunity is broader discovery SEO for generic “sports podcast” demand—starting with “sports fan podcast,” “weekly sports podcast,” and related category phrases that it currently does not rank for.

4.9*33 ratings

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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