PodSEO Get the full report
That Which Matters cover art
Podcast SEO Report

That Which Matters

Ginger WilkEducation > Self-ImprovementReligion & Spirituality > Christianity48 episodes · latest Jul 16, 2026

That Which Matters’ biggest search strength is its dominance around niche “ginger discussions,” where it currently leads on Spotify and holds strong visibility on Apple. Its clearest missed opportunity is the lack of rankings for broader faith-intent queries, especially “spirituality podcast” and multiple “christian podcast” keyword variants like “faith-based podcast” and “christianity podcast.”

5.0*3 ratings

Keywords the show is winning

Search terms this show already ranks for today.

3 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

This is a fraction of what PodSEO sees.

See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.

Get the full report - free