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Podcast SEO Report

That Stuff Matters

Nathan StufflebeanBusiness > Entrepreneurship36 episodes · latest Jul 20, 2026

That Stuff Matters’ biggest search strength is its strong visibility for creator-led and niche intent queries—particularly “matt latham”—which is supported by solid Apple and Spotify keyword rankings including topical and community-focused terms like “wrestling community stories.” Its clearest missed opportunity is expanding beyond niche topics into entrepreneur-oriented discovery language, since it does not yet rank for keywords centered on “entrepreneur life,” “entrepreneur lifestyle,” and “entrepreneur life balance.”

5.0*2 ratings
2shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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