That Scared the Crap Out of Me’s biggest search strength is its ability to rank for high-intent niche terms around mystery and true-crime framing, particularly “historical cold cases,” where it also leads on Apple, and it pairs that with strong performance for thriller-adjacent and scam-story queries. Its clearest missed opportunity is expanding into sisterhood- and women-centric search language—terms like “sisterhood stories,” “sisters life stories,” and “friends sharing stories”—to better capture audiences seeking community and shared personal narrative.
Keywords the show is winning
Search terms this show already ranks for today.
- historical cold cases#1Apple
- blockbuster hits#7Apple
- jehovah witness defect#7Apple
- mystic thrillers#7Apple
- music genre advice#14Apple
- scam stories real life#18Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sisterhood storiesnot ranking
- sisters storytellingnot ranking
- sisters life storiesnot ranking
- friends sharing storiesnot ranking
- women sharing storiesnot ranking
- sisterhood talesnot ranking
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