Thales Security Sessions’ biggest search strength is its strong alignment with high-intent security service terms like “encryption solutions,” with additional traction across industry-specific phrases such as “insurance industry experts” and “iot infrastructure.” Its clearest missed opportunity is building visibility for general discovery queries—especially “cybersecurity podcast,” “infosec podcast,” and “tech security podcast”—to capture broader podcast search traffic beyond solution-focused keywords.
Keywords the show is winning
Search terms this show already ranks for today.
- encryption solutions#4Apple
- insurance industry experts#5Apple
- iot infrastructure#8Apple
- remote work security#8Spotify
- cloud operation disruptions#10Apple
- identity challenge#14Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech security podcastnot ranking
- cybersecurity podcastnot ranking
- cybersecurity podcastsnot ranking
- cybersecurity podcast hostsnot ranking
- cybersecurity podcasts for professionalsnot ranking
- infosec podcastnot ranking
This is a fraction of what PodSEO sees.
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