Talking Travel with John Kirk’s biggest search strength is its visibility for broad authority terms like “travel expert(s),” where it is already capturing attention on both Apple and Spotify. Its clearest missed opportunity is expanding into “travel industry” phrase queries—especially interview- and insights-led keywords like “travel industry interviews,” “travel industry insights,” and “travel insider interviews”—to better align with more specific, high-intent searches.
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Keywords the show is winning
Search terms this show already ranks for today.
- travel expert#23Apple
- travel experts#45Apple
- service industry travel#49Spotify
- executive travel#53Spotify
- caribbean experts#55Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- travel industry interviewsnot ranking
- travel industry leadersnot ranking
- travel industry insidersnot ranking
- travel industry insightsnot ranking
- travel industry professionalsnot ranking
- travel insider interviewsnot ranking
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