The report indicates the biggest search strength is broad, casual discoverability for unusual query terms, with the show currently appearing for “ping” and also picking up visibility around “jin.” Its clearest missed opportunity is establishing topical authority for mainstream intents like “talk show podcast” and “business podcast”/“tech podcast” host and guest queries, where it does not yet show up in search.
Keywords the show is winning
Search terms this show already ranks for today.
- ping#20Apple
- jin#57Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- talk show podcastnot ranking
- business podcast hostnot ranking
- business podcast hostsnot ranking
- business podcast guestsnot ranking
- tech podcasting hostsnot ranking
- tech podcast hostsnot ranking
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