SWAMS’ biggest search strength is its ability to win niche, creator-and-title intent keywords like “reiner knizia,” “sorcery wars,” and “michael lock” on major platforms. Its clearest missed opportunity is expanding into broader discovery terms around “boardgames” and related categories (including “table games,” “social board games,” “competitive boardgames,” and “dice rolling games”), where it currently shows no presence in search.
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Keywords the show is winning
Search terms this show already ranks for today.
- reiner knizia#23Apple
- sorcery wars#36Apple
- michael lock#60Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- boardgamesnot ranking
- table gamesnot ranking
- board gamesnot ranking
- competitive boardgamesnot ranking
- social board gamesnot ranking
- dice rolling gamesnot ranking
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