Sustainability To Go’s biggest search strength is its performance around “sustainability news,” where it also shows cross-platform discoverability, while it lacks visibility for broader, category-defining terms like “sustainability podcast” and “environmental podcast.” The clearest missed opportunity is expanding into higher-intent podcast and niche audience keywords—especially those aligned to sustainability and business/entrepreneur listeners—rather than focusing primarily on general sustainability news and a narrow set of non-English search queries.
Keywords the show is winning
Search terms this show already ranks for today.
- sustainability news#19Apple
- personalmanagement strategien#36Apple
- handprint footprint art#52Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sustainability podcastnot ranking
- business management podcastnot ranking
- podcast sustainabilitynot ranking
- unternehmer podcastnot ranking
- sustainable living podcastnot ranking
- environmental podcastnot ranking
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