Sustainability Insiders’ biggest search strength is its presence in niche topic queries like “sustainability in hospitality,” along with adjacent “sustainability insights” style terms that are already pulling discoverability on both Apple and Spotify. Its clearest missed opportunity is expanding into broader intent keywords such as “sustainability podcast,” “sustainability in business,” and “founder interviews sustainability,” which would better align the show with discovery searches rather than audience member name-based queries.
Keywords the show is winning
Search terms this show already ranks for today.
- sustainability in hospitality#6Spotify
- ian and graham#7Spotify
- cade smith#7Spotify
- sustainability insights#11Spotify
- micro business sustainability#11Spotify
- scalable finance solutions#11Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sustainability podcastnot ranking
- sustainability in businessnot ranking
- founder interviews sustainabilitynot ranking
- sustainability expert insightsnot ranking
- leaders in sustainabilitynot ranking
- sustainability leadersnot ranking
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