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Podcast SEO Report

Susman on Sports

Tom SusmanSports44 episodes · latest Jun 10, 2026

Susman on Sports’ biggest search strength is its ability to win visibility for niche, intent-driven queries spanning lifestyle and personal-activity topics such as “outdoor adventures with steve riley,” “purchase reasons,” and “unique home styling.” Its clearest missed opportunity is broader discovery around mainstream sports-podcast intent terms—especially “sports podcast” plus regional-brand variations like “shaw sports radio,” “shaw sports podcast,” and “shaw sports talk.”

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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