Sterk Staaltje Leiderschap’s biggest search strength is its strong visibility for “dus”-style leadership and crisis-management queries, with multiple keyword placements on both Apple and Spotify. Its clearest missed opportunity is expanding into broader, high-intent category terms like “leadership podcast coaching” and general “leadership podcast”/“leadership podcasts” phrasing to capture listeners searching for leadership formats rather than specific “dus” topics.
Keywords the show is winning
Search terms this show already ranks for today.
- dus crisis management#28Apple
- dus leadership insights#34Apple
- dus case clues#58Apple
- dus clues#66Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcast coachingnot ranking
- leadership podcastnot ranking
- leadership podcastsnot ranking
- podcast leadership coachingnot ranking
- leadership lessons podcastnot ranking
- leadership podcast interviewsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free