Stepchange’s biggest search strength is its ability to dominate branded and concept-driven queries like **“marc steiner ideas exchange”**, showing strong visibility on both Apple and Spotify and reinforcing steady chart presence in Technology categories. Its clearest missed opportunity is expanding into broader, discovery-led phrases such as **“technology history podcast”** and **“technology innovation podcast”**, alongside adjacent interest terms like **“stories of change”** and **“inspiring change stories,”** where it currently has no rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- human progress stories#1Apple
- marc steiner ideas exchange#1Spotify
- system change#2Spotify
- team change#2Spotify
- deep change#2Spotify
- transformative technology#2Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- technology history podcastnot ranking
- stories of changenot ranking
- technology innovation podcastnot ranking
- tech breakthroughs storiesnot ranking
- transformational podcastnot ranking
- inspiring change storiesnot ranking
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