Sports Guide’s biggest search strength is its existing visibility for high-intent niche topics like “netball tactics,” supported by its ability to surface on location- and team-related queries such as “red sox royals” and “central hawkes bay.” Its clearest missed opportunity is breaking into broader, Auckland-focused discovery searches—especially “auckland sports podcast” and “auckland sports news”—along with general audience intent terms like “local sports news” and “weekly sports recaps/updates.”
Keywords the show is winning
Search terms this show already ranks for today.
- netball tactics#22Apple
- red sox royals#46Apple
- central hawkes bay#52Apple
- nz living guide#66Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- auckland sports podcastnot ranking
- auckland sports newsnot ranking
- local sports newsnot ranking
- weekly sports recapsnot ranking
- weekly sports shownot ranking
- weekly sports updatesnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free