Split Up! shows its biggest search strength in niche, movie-adjacent discovery queries, most clearly around “movie goodness,” where it already pulls chart visibility across Apple. Its clearest missed opportunity is broader, high-intent category coverage for general audience intent—specifically the set of “horror movie podcast” and “horror … podcast” keywords it does not currently rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- movie goodness#5Apple
- andromeda strain#7Apple
- mythology horror stories#15Apple
- superman creation#21Apple
- michael narrative tales#32Apple
- young dad issues#33Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- horror movie podcastsnot ranking
- horror movie podcastnot ranking
- horror film podcastnot ranking
- horror genre podcastnot ranking
- horror comedy podcastnot ranking
- horror podcastnot ranking
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