Spirits & Cousins’ biggest search strength is its solid visibility in high-intent paranormal and spirits terms like “natural spirits,” “talking to spirits,” and “spirit investigations,” indicating strong discovery for listeners actively searching around this niche. Its clearest missed opportunity is expanding into adjacent community and phrasing keywords—especially “spirits enthusiasts,” “spirits and hauntings,” “spirits and ghosts,” and “spirits encounters”—that would broaden reach beyond current investigative-focused queries.
Keywords the show is winning
Search terms this show already ranks for today.
- natural spirits#4Spotify
- talking to spirits#11Spotify
- west coast country#16Spotify
- spirit investigations#17Spotify
- evp recordings#18Apple
- historical demonology#24Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- spirits enthusiastsnot ranking
- investigating spiritsnot ranking
- spirits and hauntingsnot ranking
- spirits and ghostsnot ranking
- spirits encountersnot ranking
- craft spiritsnot ranking
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