SPIN is a Four Letter Word’s biggest search strength is its strong visibility across PR- and media-adjacent queries, especially where it can connect “media relations advice” and “media communications careers” with high-performing search intent. Its clearest missed opportunity is expanding into more top-of-funnel discoverability terms like “public relations podcast,” “marketing podcast episodes,” and “branding strategy podcasts” to broaden reach beyond the currently ranking phrases.
5.0*9 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- insightful reflections#1Apple
- maroon initiative#7Apple
- maryland womens soccer#11Apple
- local media advertising#14Apple
- media relations advice#18Apple
- media communications careers#26Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- public relations podcastnot ranking
- marketing podcast episodesnot ranking
- branding strategy podcastsnot ranking
- branding podcastnot ranking
- marketing podcast hostsnot ranking
- marketing podcast guestsnot ranking
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