Speaking with Steph’s biggest search strength is strong visibility for intent-driven, business-operations topics like “building trust online” and “advocacy best practices,” where it shows up prominently across platforms. Its clearest missed opportunity is expanding into the small-business framing keywords it currently doesn’t rank for—such as “small business podcast,” “podcast for business owners,” and “small business growth podcast”—to better capture broader audience discovery.
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Keywords the show is winning
Search terms this show already ranks for today.
- building trust online#1Apple
- advocacy best practices#2Apple
- employee termination#3Apple
- retirement planning len may#3Apple
- knowledge advocate#4Apple
- dental practice market assessment#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for small businessnot ranking
- small business podcastnot ranking
- small business podcastsnot ranking
- microbusiness podcastsnot ranking
- podcast for business ownersnot ranking
- small business growth podcastnot ranking
This is a fraction of what PodSEO sees.
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