Someone Knows Something’s biggest search strength is its dominance for high-intent “investigative” and series-format queries, including top visibility on terms like “investigative true crime” and “investigative thriller.” Its clearest missed opportunity is expanding into adjacent search language around documentary and ethical framing—especially “documentary true crime podcast” and “ethical true crime podcast,” along with broader intent queries like “cold case podcasts” and “podcasts true crime.”
Keywords the show is winning
Search terms this show already ranks for today.
- investigative true crime#1Spotify
- crime series#1Spotify
- true-crime series#1Spotify
- investigative thriller#1Spotify
- investigative podcast previews#1Spotify
- investigative series hosts#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- documentary true crime podcastnot ranking
- truecrimepodcastnot ranking
- ethical true crime podcastnot ranking
- female true crime hostsnot ranking
- cold case podcastsnot ranking
- podcasts true crimenot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free