SmartHütte’s biggest search strength is its strong visibility around MQTT integration and management terms, including core phrases like “mqtt integration” and “mqtt device management,” where it also benefits from clear Apple-side placement. Its clearest missed opportunity is expanding beyond MQTT-only discovery into broader audience intent for show-level and niche topic searches—especially “smart home podcast,” “home automation podcast,” and “home assistant podcast,” along with wider German tech discovery keywords such as “german tech podcasts.”
Keywords the show is winning
Search terms this show already ranks for today.
- mqtt integration#1Apple
- mqtt device management#2Apple
- mqtt dashboard#3Apple
- home assistant news#4Apple
- mqtt server#4Apple
- mqtt dashboards#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- smart home podcastnot ranking
- home assistant podcastnot ranking
- german tech podcastsnot ranking
- home automation podcastnot ranking
- home automation interviewsnot ranking
- smart home technot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free